|« Previous | Home | Next »||Uneeda Biscuit
Thursday, April 27, 2006
I went on a ghost sign binge a few months ago but recently discovered a building in my hometown with some well preserved signs. Two of them advertised Uneeda Biscuits. I have noticed that this product appears on lots of ghost signs so I did a little research. It is surprising what you can learn about the products still on our shelves. You can read the details yourself here, but here are a few salient facts:
1. Uneeda Biscuits are a form of saltine soda cracker that was introduced in 1898 by the National Biscuit Company.
2. The National Biscuit Company became (surprisingly, many years later) 'Nabisco.' and was later swallowed whole by Kraft Foods.
3. The roots of the National Biscuit Company reach back into the 18th century with the consolidation of several small, localized bakeries in New England.
4. The Uneeda Biscuit was the first product to ever use the sealed inner liner packaging. This innovative packaging replaced the previously ubiquitous 'cracker barrel' at all local bakeries.
5. The Uneeda Biscuit Boy (see below), the advertising symbol for the cracker, depicts a young boy in a raincoat carrying a package of biscuits in a rainstorm. I reminds me of the Morton Salt Girl, (you remember, 'When it Rains It Pours')
So now you know!
Posted by forgingahead
Archived under: Found Things, History, Around Cohoes
|Permalink | Comment (22)